Price like a specialist, not a salon.
Restructure services so revenue per hour lifts without doubling the calendar.
Business Coaching for Solo Beauty Businesses · By Application
The business coach for solo beauty artists - not agencies + not corporate salons.
Private 15-week mentorship for solo hair, lash, brow, PMU + beauty artists ready to build a profitable one-woman business - without hiring, without discounting + without burning out. Built one-to-one with Charmaine Schembri.
15 Weeks · 1:1Built for Solo OperatorsLimited Places
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
Build a solo beauty business that pays like a team - without becoming one.
A profitable solo business isn't a smaller version of a salon - it's a completely different model. In fifteen weeks we rebuild pricing, retention + marketing around the way a one-woman business actually earns.
Retention built for one pair of hands.
Rebooking + client-experience flows designed for capped capacity, not endless growth.
Marketing without a full-time content role.
A repeatable local, email + Google rhythm that works when you're the only person running the business.
Who This Is For
Built for beauty business owners working with one pair of hands.
Every mentorship is tailored to the modality, market + stage of the business. If you run a solo beauty business - across any modality - this program was designed for you.
Home Studio Owners
Home-based beauty businesses ready to build a premium, profitable brand without moving into a commercial space.
Salon Suite Renters
Solo artists renting a suite or room ready to lift revenue per hour without hiring.
Mobile Beauty Pros
Mobile lash, hair, brow + beauty artists building a premium mobile brand - not a lower-priced version of a salon.
Lash + Brow Artists
Solo lash + brow artists ready to move from inconsistent weeks to a booked column at premium prices.
PMU + Cosmetic Tattoo
Solo PMU + cosmetic tattoo artists building high-ticket bookings with a consultation-led flow.
Skin + Facial Specialists
Solo facialists, dermal therapists + skin specialists building retention-led revenue over one-off treatments.
Why 15 Weeks
A profitable solo business isn't built in a single strategy session.
Fifteen weeks is deliberate. It's long enough to diagnose what's actually holding the solo business back, design a strategy built for one pair of hands, implement it in the real world, refine based on live results, + stabilise the change so it holds.
One-off strategy sessions leave solo operators with clarity but no follow-through. Twelve-month programs quietly lose momentum. Fifteen weeks is long enough to change how the business runs, short enough to move with urgency.
When the program ends, the solo business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + standards together.
The Journey
Fifteen weeks. One business. Seven intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.
- Weeks 1–2Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
- Weeks 3–4Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 5–8Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
- Weeks 9–10Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
- Weeks 11–12Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
Not generic coaching. A consulting-grade engagement, built around your solo business.
No templates. No one-size-fits-all playbooks. No recycled advice. Everything inside the Signature 15-Week Mentorship is personalised to the way a solo beauty business actually earns - capacity, pricing, retention, marketing + margin.
To meet the strategist behind the program, visit Learn About Charmaine.
Personalised, not templated
Every mentorship is built specifically for your solo business, goals, capacity + financial position.
Strategy + implementation
You leave every session with what to do next - + how - not another 90-day reading list.
One strategist, one practice
Strategy, marketing, brand + positioning handled by the same person who has built them for two decades.
Built for solo economics
The strategy is designed around one pair of hands - not around hiring your way out of a pricing problem.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow StudioSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented solo technician with inconsistent bookings, ad-hoc admin, no structured systems, limited local visibility + uncertainty around pricing + business decisions.
- Strategy
- Built a professional booking system, optimised Google Business, installed a review-generation process, restructured pricing with confidence, set up client tracking, + rolled out a repeatable local-area marketing strategy with weekly numbers tracking.
- Outcome
- Monthly revenue lifted from $3,230 to $5,970 (1.8x), services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door, + a strongest 4-week run of $7,040.
Natural Cosmetic Tattoo · MelbourneSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A talented solo studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months. Skill was never the gap - visibility, consistency + a repeatable client engine were.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database, built a repeatable rhythm of email, outreach + education content, + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months, 61 new clients across 87 appointments, + a sold-out $12K Mother's Day bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
FAQ
Frequently asked questions.
No. Solo beauty operators across hair, lash, brow, PMU, cosmetic tattoo, skin + beauty therapy work with Charmaine. When you apply, the strategy is built around your specific modality + market.
Apply · Limited Places
Ready to run a solo beauty business that pays like it should?
The Signature 15-Week Mentorship Program is designed for ambitious solo beauty operators ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one business at a time.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.