Charmaine Schembri.
Founder of Elevate Marketing + Communications. International business + marketing strategist and speaker.
Charmaine founded Elevate Marketing + Communications in 2018 after more than a decade leading marketing, PR + communications for national brands across advertising, fitness, health + wellness and beauty.
Over 20+ years she has worked with 500+ businesses across Australia, New Zealand, the United States + the United Kingdom - in beauty, hospitality, lifestyle + service-based industries - building brand strategy, campaigns, PR + content that drive commercial growth.
She also works extensively within the hair + beauty industry as a beauty business coach + mentor, and is the creator of education + mentorship programs for beauty business owners. That work lives on her personal site - explore beauty business coaching with Charmaine.
The path to Elevate.
- Age 13
Marketing begins
Charmaine's marketing career starts early - the beginning of a lifelong obsession with why businesses grow.
- 2008
Diploma of Marketing
Completes her Diploma of Marketing at Victoria University.
- 2009
Advanced Diploma of Marketing
Completed her Advanced Diploma of Marketing at Victoria University.
- 2011
European Business + Economy
Completes a Certificate of European Business + Economy at HAN University in The Netherlands.
- 2011
Double Degree in Communications
Graduates from Victoria University with a Double Degree in Communications, majoring in Public Relations.
- 2011
Corporate world
Joins the advertising agency world as a National Promotions Coordinator at Traffik Promotions of Clemenger BDDO.
- 2013
Fitness industry
Enters the fitness industry as a National Marketing Manager for Australia's leading sports nutrition distributor.
- 2017
The Fitness Show Australia
Becomes the National Marketing Manager for The Fitness Show Australia - running large scale events that drew 32,000 through their doors over a weekend.
- 2018
Elevate Marketing + Communications
Charmaine founds Elevate Marketing + Communications + commences operation.
- 2019
General Manager of Marketing
Joins Australia + NZ's leading health + wellness provider Belgravia as General Manager of Marketing, managing the strategy for 6 fitness business units including Genesis Health + Fitness + JUMP! Swim Schools - one of two females to also sit on the board.
- 2022
Locks Lash
Joins beauty educator Locks Lash as their Marketing Director.
- 2025
Elevate full time
Charmaine spreads her wings + focuses on Elevate Marketing + Communications full time.
On stage internationally.
Charmaine is an international speaker + educator who has presented at Premiere Orlando, International Beauty Show New York, Beauty Expo Australia, Hair Festival + International Lash + Brow Masters, on marketing, business growth, leadership + brand. See Charmaine Schembri's speaking.
Work with Elevate.
Marketing, PR, brand + communications strategy led by Charmaine and the Elevate team. Looking for 1:1 support for your beauty business instead? Explore beauty business mentorship.
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