Meaningful business change isn't created in a single strategy session. Fifteen weeks gives us the time to diagnose, design, implement, refine + stabilise real change - so the results are still there long after the mentorship ends.

Who is this program for?

Founder-led hair, beauty, skin, lash, brow, PMU, cosmetic tattoo + SMP businesses that are already trading + ready to scale profitably. Established owners, growing teams + multi-location operators who are serious about building an exceptional business.

How is this different from other coaching programs?

There are no templates, no recycled advice + no one-size-fits-all strategies. Every mentorship is built specifically for your business, your goals, your capacity + your financial position. Strategy, marketing, brand + implementation are handled by one strategist, not stitched together across four.

Do I need to be in Australia?

No. Mentorship runs privately + virtually. Australian + international owners work with Charmaine every week - across Australia, the United States, New Zealand + the United Kingdom.

Is there an application process?

Yes. Places are intentionally limited due to the personalised nature of the program. Every enquiry begins with an application so we can make sure the program is the right fit for your business + stage.

How much of my time will this take?

The program is designed for owners who are already running a business. Sessions + implementation are structured to move the business forward without adding chaos to the calendar.

What kind of results do clients see?

Results are specific to the business, but common outcomes include stronger positioning, premium pricing, higher rebooking, sustainable marketing, better team performance + lifted profit - not just busier calendars. See a few transformations below.

Signature Program · By Application

The Signature 15-Week Mentorship Program.

The highest level of personalised business support available for ambitious hair or beauty business owners. Private, one-to-one, + built specifically for your business - not a course, not a group, not a template.

Apply for the Signature Program View Transformations

15 Weeks · 1:1Personalised StrategyLimited Places

Charmaine Schembri, creator of the Signature 15-Week Mentorship Program

WHERE YOU HAVE SEEN CHARMAINE

The Transformation

This isn't about what's included. It's about who you become.

The Signature 15-Week Mentorship is designed to move you from busy to strategic - from technician to business owner. What changes isn't just your calendar. It's how you make every decision inside the business.

Build a business that doesn't rely on discounts.

Premium positioning + pricing that attracts clients who value the work - not the promo.

Become the business people recommend.

A brand + experience clients rebook, refer + post about without being asked.

Increase profit, not just bookings.

Rebuild the P+L, the offer mix + the calendar around the numbers that actually matter.

Lead with confidence.

Make marketing, pricing + team decisions from strategy - not from second-guessing.

Create systems that keep working.

Everyday systems that hold long after the mentorship ends, so growth is stable, not sporadic.

Think like a business owner.

Move from technician to operator - running a business, not a job on the tools.

Who This Is For

Built for ambitious beauty business owners ready to build something exceptional.

Every mentorship is tailored to the modality, market + stage of the business. If you see yourself here, this program was designed for you.

Salon Owners

Established owners ready to move beyond busy - into premium, profitable + repeatable.

Hair Salon Owners

From single-chair studios to multi-chair salons, building a booked column at premium prices.

Beauty Therapists

Turn a chair or room into a brand with retention, referral + marketing designed for repeat revenue.

Skin Clinics

Facials, LED + laser hair removal clinics wanting consultation-led sales + treatment-plan retention.

Lash Artists

Move from booked-+-burned to a premium lash brand with sustainable pricing + retention.

Brow Artists

Position brow services as a signature experience with pricing, packaging + content that converts.

PMU Artists

High-ticket positioning, consultation flow + marketing built for a high-consideration service.

Cosmetic Tattoo Clinics

Brand authority, client education + rebooking systems for cosmetic tattoo + areola restoration.

SMP Clinics

Positioning + marketing for scalp micropigmentation clinics with a discerning male + female clientele.

Solo Artists

Independent hair, lash, brow, PMU + beauty artists building a profitable one-person business without burning out.

Growing Teams

Owners hiring, training + retaining stylists, therapists + artists as the business scales past the founder.

Established Businesses Ready to Scale

Second-decade owners ready to protect margins, lift profit + lead - without being back on the tools.

Why 15 Weeks

Sustainable growth isn't built in a single strategy session.

Fifteen weeks is deliberate. It gives us the space to diagnose what's actually holding the business back, design a strategy built for your business specifically, implement it in the real world, refine based on live results, + stabilise the change so it holds.

One-off strategy sessions leave owners with clarity but no follow-through. Twelve-month programs quietly lose momentum. Fifteen weeks is long enough to change the business, short enough to move with urgency, + structured enough to build real accountability into every phase.

When the program ends, the business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + standards together.

The Journey

Fifteen weeks. One business. Seven intentional phases.

The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.

Weeks 1–2
Phase 01
Deep Business Review + Personalised Strategy
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals - followed by a bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
Weeks 3–9
Phase 02
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability + real momentum.
Week 10
Phase 03
Stabilisation
Fine-tune workflows, offers + marketing. Lock in processes + habits so the business keeps performing after the intensive phase.
Weeks 11–12
Phase 04
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
Weeks 13–14
Phase 05
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
Week 15
Phase 06
Final Implementation
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.

What Makes This Different

This isn't generic coaching. It's a consulting-grade engagement, built around you.

No templates. No one-size-fits-all strategies. No recycled advice. Everything inside the Signature 15-Week Mentorship is personalised to your business goals, capacity, financial position + long-term vision.

To meet the strategist behind the program, visit Learn About Charmaine.

Personalised, not templated

Every mentorship is built specifically for your business, goals, capacity + financial position.

Strategy + implementation

You leave every session with what to do next - + how - not another 90-day reading list.

One strategist, one practice

Strategy, marketing, brand + positioning handled by the same person who has built them for two decades.

No recycled advice

No swipe files, no fill-in-the-blank playbooks, no generic funnels retrofitted to beauty.

Businesses We've Helped Transform

Real businesses. Real strategy. Real transformation.

Natural Cosmetic Tattoo · MelbourneSignature 15-Week Mentorship

Seen Studio PMU

$83K → $280K annual run rate in 12 weeks.

Challenge: Sporadic enquiries, unpredictable $1,600 weeks + $7K months. Skill wasn't the gap; Visibility, consistency + not having a plan in place were.
Strategy: Own the 'natural, undetectable PMU' category with reframed messaging.
Refine content strategy.
Commence email + SMS marketing via booking platform.
Build relationships within local community.
Tighten operations + put policies into place.
Start tracking numbers to better understand business + set KPIs.
Outcome: Booked out months ahead with a 30-deep waitlist.
Weekly revenue up 3.4× - from $1,600 to a consistent $5,400.
Monthly revenue lifted from $7K to $19.5K.
Sold-out $12K Mother's Day bundle campaign.

Lash + Brow StudioSignature 15-Week Mentorship

Bella Lashus

Inconsistent side-hustle → being on track to her first $100,000 year.

Challenge: Talented technician with inconsistent bookings, ad-hoc admin, no systems, limited local visibility + uncertainty around pricing.
Strategy: Install a professional booking system + client tracking.
Optimise Google Business + a review-generation process.
Restructure pricing with confidence + clear decisions.
Introduce brows as a service to assist in increasing new clients + client spend.
Roll out a repeatable local-area marketing strategy.
Weekly numbers tracking to steer every decision.
Outcome: Services per week climbed from 12 to 29 - booked out.
41 brand-new clients through the door in 15 weeks.
Successfully introduced a new service.
Strongest weeks of revenue $2,100.

Additional transformations across hair, skin, lash, brow, PMU, cosmetic tattoo + SMP are available on request. If in-person is more your speed, explore Salon Sessions or the group program, Booked Out Bootcamp.

FAQ

Frequently asked questions.

The Signature 15-Week Mentorship Program is Charmaine Schembri's highest level of personalised business support for ambitious beauty business owners. It's a private, one-to-one engagement built around your business - not a course, not a group program, not a template.

Apply · Limited Places

Ready to build a business that's impossible to ignore?

The Signature 15-Week Mentorship Program is designed for ambitious beauty business owners who are ready to stop guessing + start building strategically. Places are intentionally limited due to the personalised nature of the program - every mentorship is built specifically for one business at a time.

Apply for the Signature 15-Week Mentorship

Every application is reviewed personally. You'll hear from us to arrange an enquiry call.