I'm a solo PMU artist. Is this right for me?

Yes. A large portion of Charmaine's clients are solo PMU artists working from private studios or salon suites. The program is built for solo operators as much as studio owners.

I offer multiple PMU services - does that still fit?

Yes. Multi-service PMU studios (brow, lip, eyeliner, areola, scalp) work with Charmaine regularly. The strategy is built around your actual service mix + which categories to lead with.

How is this different from a PMU course?

PMU courses teach the craft. This program teaches the business - pricing, positioning, marketing, consultation flow, retention + the numbers behind a profitable PMU studio.

Do I need to be in Australia?

No. Mentorship runs privately + virtually. PMU artists work with Charmaine every week across Australia, the United States, New Zealand + the United Kingdom.

How much time does this take?

The program is designed for artists already running a business. Sessions + implementation are structured to move the business forward without pulling you off the chair.

Is there an application process?

Yes. Places are intentionally limited due to the personalised nature of the program. Every enquiry begins with an application so we can make sure the program is the right fit.

Business Coaching for PMU Artists · By Application

The PMU business coach for artists selling a high-consideration service.

Private 15-week mentorship for permanent makeup artists ready to own a category, price at premium + build a consultation flow that converts. Built one-to-one with Charmaine Schembri.

Apply for PMU Mentorship View PMU Transformations

15 Weeks · 1:1PMU-Specific StrategyLimited Places

Charmaine Schembri, beauty business educator + mentor

WHERE YOU HAVE SEEN CHARMAINE

The Transformation

PMU is a high-ticket, high-consideration service. Your marketing should reflect that.

Most PMU artists rely on sporadic enquiries + hope pricing holds up. In fifteen weeks we rebuild how your PMU business positions, prices + converts enquiries so bookings become predictable - not lucky.

Own a category, not a service list.

Reframe the offer around one clear PMU category clients travel + wait for.

A consultation flow that converts.

Structured enquiry to deposit to consult to booking journey that filters + closes ready buyers.

Marketing built for high-ticket buyers.

Content, email + ad rhythms designed for a service people research for weeks - not scroll past.

Who This Is For

Built for PMU artists ready to own a category.

Every mentorship is tailored to the modality, market + stage of the business. If you're a PMU artist ready to be the recognised specialist in your niche, this program was designed for you.

Brow PMU Specialists

Microblading, nano brows, ombre + combination brow artists ready to own their category + charge accordingly.

Lip Blush Artists

Lip blush + lip neutralisation specialists building consultation-led sales + retention over one-off bookings.

Cosmetic Tattoo Studios

Multi-service PMU studios covering brow, lip, eyeliner + scalp with growing teams.

Areola + Corrective Specialists

Areola restoration, scar camouflage + corrective PMU artists marketing a sensitive, high-trust service.

PMU Educators

Artists building an education arm - courses, mentoring or kits - alongside client work.

Under-Priced Experts

Highly skilled PMU artists earning less than the work deserves, ready to restructure pricing + positioning.

Why 15 Weeks

High-ticket PMU businesses aren't built in a single strategy session.

Fifteen weeks is deliberate. It's long enough to diagnose what's actually holding the PMU business back, design a strategy built specifically for a high-consideration service, implement it in the real world, refine based on live data, + stabilise the change so it holds.

One-off strategy sessions leave artists with clarity but no follow-through. Twelve-month programs quietly lose momentum. Fifteen weeks is long enough to change how the business runs, short enough to move with urgency.

When the program ends, the PMU business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + standards together.

The Journey

Fifteen weeks. One business. Seven intentional phases.

The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.

Weeks 1–2
Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
Weeks 3–4
Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
Weeks 5–8
Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
Weeks 9–10
Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
Weeks 11–12
Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
Weeks 13–14
Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
Week 15
Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.

What Makes This Different

Not generic coaching. A consulting-grade engagement, built around your PMU business.

No templates. No one-size-fits-all PMU marketing plans. No recycled advice. Everything inside the Signature 15-Week Mentorship is personalised to your services, capacity, financial position + long-term vision.

To meet the strategist behind the program, visit Learn About Charmaine.

Personalised, not templated

Every mentorship is built specifically for your PMU business, goals, capacity + financial position.

Strategy + implementation

You leave every session with what to do next - + how - not another 90-day reading list.

One strategist, one practice

Strategy, marketing, brand + positioning handled by the same person who has built them for two decades.

Built for high-consideration services

The strategy is built for services people research for weeks - not scroll past.

Businesses We've Helped Transform

Real businesses. Real strategy. Real transformation.

Natural Cosmetic Tattoo · MelbourneSignature 15-Week Mentorship

Abena · Seen Studio

$83K to $280K annual run rate.

Challenge: A talented PMU studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months. Skill was never the gap - visibility, consistency + a repeatable client engine were.
Strategy: Owned the 'natural, undetectable PMU' category with reframed messaging, launched two-audience Meta ads feeding a growing email database, built a repeatable rhythm of email, outreach, education content + AI preview mockups, + tightened operations with deposits + a one-reschedule rule.
Outcome: Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months, 61 new PMU clients across 87 appointments, + a sold-out $12K Mother's Day bundle campaign.

Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.

FAQ

Frequently asked questions.

This page is written for PMU artists, but the Signature 15-Week Mentorship is Charmaine's core private program. When you apply, the entire strategy is built around your PMU business - services, pricing, market + goals.

Apply · Limited Places

Ready to be the PMU artist your market travels for?

The Signature 15-Week Mentorship Program is designed for ambitious PMU artists ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one PMU business at a time.

Apply for PMU Mentorship

Every application is reviewed personally. You'll hear from us to arrange an enquiry call.