I'm a solo lash artist working from home. Is this right for me?

Yes. A large portion of Charmaine's clients are solo lash artists working from home studios or salon suites. The program is built for solo operators as much as studio owners.

Do I need a certain revenue level to apply?

You need to be actively lashing with paying clients. From there, the program works whether you're doing $2K weeks or already booked out but under-earning.

How is this different from a lash course?

Lash courses teach the craft. This program teaches the business - pricing, positioning, marketing, retention, systems + the numbers behind a profitable lash studio. Skill is not the gap for most artists at this stage.

Do I need to be in Australia?

No. Mentorship runs privately + virtually. Lash artists work with Charmaine every week across Australia, the United States, New Zealand + the United Kingdom.

How much time does this take on top of a full column?

The program is designed for artists already booked with clients. Sessions + implementation are structured to move the business forward without pulling you off the treatment chair.

Is there an application process?

Yes. Places are intentionally limited due to the personalised nature of the program. Every enquiry begins with an application so we can make sure the program is the right fit for your lash business + stage.

Business Coaching for Lash Artists · By Application

The lash business coach for artists who want more than a full column.

Private 15-week mentorship for lash artists ready to move beyond booked-and-burned. Premium pricing, consistent bookings + a lash brand clients actually recommend - built one-to-one with Charmaine Schembri.

Apply for Lash Mentorship View Lash Transformations

15 Weeks · 1:1Lash-Specific StrategyLimited Places

Charmaine Schembri, beauty business educator + mentor

WHERE YOU HAVE SEEN CHARMAINE

The Transformation

Stop fighting for bookings. Build a lash brand clients wait for.

Most lash artists don't have a skill problem - they have a visibility, pricing + retention problem. In fifteen weeks we rebuild the way your lash business attracts, prices + rebooks clients so growth stops being sporadic.

Premium lash pricing without losing clients.

Reposition full sets, refills + specialty styles so price rises stop feeling risky.

A rebooking system that actually holds.

Retention flows that turn one-off sets into recurring revenue every 2-3 weeks.

Local visibility that fills the column.

A repeatable local-area marketing rhythm that stops relying on Instagram alone.

Who This Is For

Built for lash artists ready to build a real business.

Every mentorship is tailored to the modality, market + stage of the business. If you're a lash artist ready to build something exceptional, this program was designed for you.

Solo Lash Artists

Home studio + salon-suite lash artists ready to move from inconsistent weeks to a booked column at premium prices.

Studio Owners

Lash studio owners hiring, training + retaining a team without losing the standards the business was built on.

Classic + Volume Specialists

Artists specialising in classic, hybrid, volume or mega-volume ready to position skill as a signature experience.

Mobile Lash Artists

Mobile lash pros building a premium mobile brand with pricing + territory strategy - not just a lower-priced version of a salon.

Lash Educators

Lash artists building an education arm - courses, one-to-one training or kits - alongside their client work.

Booked-Out but Burned-Out

Full-column artists earning less than they should be, ready to restructure pricing, hours + offer mix.

Why 15 Weeks

Sustainable lash businesses aren't built in a single strategy session.

Fifteen weeks is deliberate. It's long enough to diagnose what's actually holding the lash business back, design a strategy built for your studio specifically, implement it in the real world, refine based on live results, + stabilise the change so it holds.

One-off strategy sessions leave artists with clarity but no follow-through. Twelve-month programs quietly lose momentum. Fifteen weeks is long enough to change how the business runs, short enough to move with urgency.

When the program ends, the lash business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + standards together.

The Journey

Fifteen weeks. One business. Seven intentional phases.

The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.

Weeks 1–2
Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
Weeks 3–4
Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
Weeks 5–8
Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
Weeks 9–10
Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
Weeks 11–12
Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
Weeks 13–14
Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
Week 15
Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.

What Makes This Different

Not generic coaching. A consulting-grade engagement, built around your lash business.

No templates. No one-size-fits-all lash marketing plans. No recycled advice. Everything inside the Signature 15-Week Mentorship is personalised to your studio, capacity, financial position + long-term vision.

To meet the strategist behind the program, visit Learn About Charmaine.

Personalised, not templated

Every mentorship is built specifically for your lash business, goals, capacity + financial position.

Strategy + implementation

You leave every session with what to do next - + how - not another 90-day reading list.

One strategist, one practice

Strategy, marketing, brand + positioning handled by the same person who has built them for two decades.

Built for solo + team studios

Whether you work alone or manage a lash team, the strategy flexes to your model.

Businesses We've Helped Transform

Real businesses. Real strategy. Real transformation.

Lash + Brow StudioSignature 15-Week Mentorship

Annabell Norton · Bella Lashus

From $800 weeks to $100k years.

Challenge: A talented lash technician with inconsistent bookings, ad-hoc admin, no structured systems, limited local visibility + uncertainty around pricing + business decisions.
Strategy: Built a professional booking system, optimised Google Business, installed a review-generation process, restructured lash pricing with confidence, set up client tracking, + rolled out a repeatable local-area marketing strategy with weekly numbers tracking.
Outcome: Monthly revenue lifted from $3,230 to $5,970 (1.8x), services per week climbed from 12 to 29 booked-out, 41 brand-new lash clients through the door, + a strongest 4-week run of $7,040.

Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.

FAQ

Frequently asked questions.

This niche page is written for lash artists, but the Signature 15-Week Mentorship is Charmaine's core private program. When you apply, the entire strategy is built around your lash business - your services, pricing, market + goals.

Apply · Limited Places

Ready to build a lash business that's impossible to ignore?

The Signature 15-Week Mentorship Program is designed for ambitious lash artists ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one lash business at a time.

Apply for Lash Mentorship

Every application is reviewed personally. You'll hear from us to arrange an enquiry call.