Premium salon pricing without losing clients.
Reposition services, colour + packages so price rises stop feeling risky.
Salon Marketing + Mentorship for Hair Businesses · By Application
Salon marketing built for a booked column - not for followers.
Private 15-week mentorship for hair stylists + salon owners ready to fix pricing, retention + local marketing so the column stays full - without discounting. Built one-to-one with Charmaine Schembri.
15 Weeks · 1:1Salon-Specific StrategyLimited Places
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
Salon marketing that fills the column - without discounts, gimmicks or endless posting.
Most hair businesses have a retention + pricing problem dressed up as a marketing problem. In fifteen weeks we rebuild how the salon prices, rebooks + markets so growth stops depending on the algorithm.
Rebooking that holds the column.
Client-experience + rebooking flows that turn one-off appointments into 6-8 week rhythms.
Local-area marketing that actually converts.
A repeatable rhythm of Google, referral + local marketing that fills chairs without more Instagram content.
Who This Is For
Built for hair stylists + salon owners ready to run a real business.
Every mentorship is tailored to the modality, market + stage of the salon. If you're a hair stylist or salon owner ready to build something exceptional, this program was designed for you.
Solo Hair Stylists
Chair-renters, home studios + salon-suite stylists ready to move from inconsistent weeks to a booked column at premium prices.
Salon Owners
Established owners ready to move beyond busy - into premium, profitable + repeatable.
Colour Specialists
Balayage, blonde + colour-correction specialists positioning skill as a signature category.
Growing Hair Teams
Owners hiring, training + retaining stylists as the salon scales past the founder.
Multi-Chair Salons
Multi-chair + multi-location owners ready to protect margins, lift profit + lead - not be back on the tools.
Barbers + Men's Grooming
Barbers + men's grooming studios wanting premium positioning + consistent local bookings.
Why 15 Weeks
Salon marketing that holds isn't built in a single strategy session.
Fifteen weeks is deliberate. It's long enough to diagnose what's actually holding the salon back, design a marketing + business strategy built for your salon specifically, implement it in the real world, refine based on live results, + stabilise the change so it holds.
One-off strategy sessions leave owners with clarity but no follow-through. Twelve-month programs quietly lose momentum. Fifteen weeks is long enough to change how the salon runs, short enough to move with urgency.
When the program ends, the salon is different - not because we intervened for a week, but because we rebuilt the strategy, systems + standards together.
The Journey
Fifteen weeks. One business. Seven intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.
- Weeks 1–2Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
- Weeks 3–4Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 5–8Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
- Weeks 9–10Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
- Weeks 11–12Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
Not generic coaching. A consulting-grade engagement, built around your salon.
No templates. No one-size-fits-all salon marketing plans. No recycled advice. Everything inside the Signature 15-Week Mentorship is personalised to your salon, capacity, financial position + long-term vision.
To meet the strategist behind the program, visit Learn About Charmaine.
Personalised, not templated
Every mentorship is built specifically for your salon, goals, capacity + financial position.
Strategy + implementation
You leave every session with what to do next - + how - not another 90-day reading list.
One strategist, one practice
Strategy, marketing, brand + positioning handled by the same person who has built them for two decades.
Solo, team + multi-location ready
The strategy flexes to chair-renters, single-chair studios + multi-chair salon groups.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow StudioSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented solo operator with inconsistent bookings, ad-hoc admin, no structured systems, limited local visibility + uncertainty around pricing + business decisions - the same pattern most solo salon operators recognise.
- Strategy
- Built a professional booking system, optimised Google Business, installed a review-generation process, restructured pricing with confidence, set up client tracking, + rolled out a repeatable local-area marketing strategy with weekly numbers tracking.
- Outcome
- Monthly revenue lifted from $3,230 to $5,970 (1.8x), services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door, + a strongest 4-week run of $7,040.
Natural Cosmetic Tattoo · MelbourneSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A high-skill studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months. Skill was never the gap - visibility, consistency + a repeatable client engine were.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database, built a repeatable rhythm of email, outreach + education content, + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months, 61 new clients across 87 appointments, + a sold-out $12K Mother's Day bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
FAQ
Frequently asked questions.
This page is written for hair stylists + salon owners, but the Signature 15-Week Mentorship is Charmaine's core private program. When you apply, the entire strategy is built around your salon - services, pricing, market + goals.
Apply · Limited Places
Ready to run a salon that's impossible to ignore?
The Signature 15-Week Mentorship Program is designed for ambitious hair stylists + salon owners ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one salon at a time.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.