I'm a solo brow artist. Is this right for me?

Yes. A large portion of Charmaine's clients are solo brow artists working from home studios, salon suites or micro-studios. The program is built for solo operators as much as studio owners.

I do brows + a bit of lash or PMU - does that still fit?

Yes. The program regularly supports crossover artists offering brows alongside lash, cosmetic tattoo or lamination + tinting. The strategy is built around your actual service mix.

How is this different from a brow course?

Brow courses teach the craft. This program teaches the business - pricing, positioning, marketing, retention, systems + the numbers behind a profitable brow studio.

Do I need to be in Australia?

No. Mentorship runs privately + virtually. Brow artists work with Charmaine every week across Australia, the United States, New Zealand + the United Kingdom.

How much time does this take on top of a full calendar?

The program is designed for artists already running a business. Sessions + implementation are structured to move the business forward without pulling you off the chair.

Is there an application process?

Yes. Places are intentionally limited due to the personalised nature of the program. Every enquiry begins with an application so we can make sure the program is the right fit.

Business Mentorship for Brow Artists · By Application

The brow business mentor for artists ready to charge like a specialist.

Private 15-week mentorship for brow artists who want a signature service, premium pricing + a rebooking calendar that holds. Built one-to-one with Charmaine Schembri.

Apply for Brow Mentorship View Brow Transformations

15 Weeks · 1:1Brow-Specific StrategyLimited Places

Charmaine Schembri, beauty business educator + mentor

WHERE YOU HAVE SEEN CHARMAINE

The Transformation

Position brow services as a signature experience - not a $60 add-on.

Brow work is nuanced, personal + high-consideration. The pricing + marketing rarely reflects that. In fifteen weeks we rebuild how your brow business positions, prices + retains clients so the calendar - + the revenue - hold.

Premium brow pricing without apology.

Reposition shaping, tinting, lamination + brow mapping so premium fees feel obvious - not risky.

A signature brow experience clients recommend.

Consultation + service flow designed to be posted, referred + rebooked without asking.

Retention built into the service itself.

Rebooking rhythms, aftercare + loyalty structures that turn one visit into a 6-week cycle.

Who This Is For

Built for brow artists ready to be the specialist in their market.

Every mentorship is tailored to the modality, market + stage of the business. If you're a brow artist ready to lead your market, this program was designed for you.

Solo Brow Artists

Home studio + salon-suite brow artists ready to move from inconsistent bookings to a premium signature calendar.

Brow Studio Owners

Studio owners hiring, training + retaining brow artists as the business scales past the founder.

Brow Mapping + Lamination Specialists

Artists specialising in shaping, mapping, lamination + tinting positioning skill as a signature experience.

Cosmetic Tattoo Crossover

Brow artists offering microblading, nano or combination brows ready for high-ticket positioning + consultation flow.

Brow Educators

Brow artists building an education arm - courses, one-to-one training or kits - alongside client work.

Under-Priced Specialists

Booked-out brow artists earning less than they should, ready to restructure pricing, hours + service mix.

Why 15 Weeks

A signature brow brand isn't built in a single strategy session.

Fifteen weeks is deliberate. It's long enough to diagnose what's actually holding the brow business back, design a strategy built specifically for your services + market, implement it in the real world, refine based on live results, + stabilise the change so it holds.

One-off strategy sessions leave brow artists with clarity but no follow-through. Twelve-month programs quietly lose momentum. Fifteen weeks is long enough to change how the business runs, short enough to move with urgency.

When the program ends, the brow business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + standards together.

The Journey

Fifteen weeks. One business. Seven intentional phases.

The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.

Weeks 1–2
Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
Weeks 3–4
Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
Weeks 5–8
Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
Weeks 9–10
Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
Weeks 11–12
Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
Weeks 13–14
Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
Week 15
Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.

What Makes This Different

Not generic coaching. A consulting-grade engagement, built around your brow business.

No templates. No one-size-fits-all brow marketing plans. No recycled advice. Everything inside the Signature 15-Week Mentorship is personalised to your services, capacity, financial position + long-term vision.

To meet the strategist behind the program, visit Learn About Charmaine.

Personalised, not templated

Every mentorship is built specifically for your brow business, goals, capacity + financial position.

Strategy + implementation

You leave every session with what to do next - + how - not another 90-day reading list.

One strategist, one practice

Strategy, marketing, brand + positioning handled by the same person who has built them for two decades.

Brow-informed, industry-tested

Charmaine has mentored brow, lash, PMU + cosmetic tattoo artists globally - the strategy understands the modality.

Businesses We've Helped Transform

Real businesses. Real strategy. Real transformation.

Lash + Brow StudioSignature 15-Week Mentorship

Annabell Norton · Bella Lashus

From $800 weeks to $100k years.

Challenge: A talented brow + lash technician with inconsistent bookings, ad-hoc admin, no structured systems, limited local visibility + uncertainty around pricing + business decisions.
Strategy: Built a professional booking system, optimised Google Business, installed a review-generation process, restructured pricing with confidence, set up client tracking, + rolled out a repeatable local-area marketing strategy with weekly numbers tracking.
Outcome: Monthly revenue lifted from $3,230 to $5,970 (1.8x), services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door, + a strongest 4-week run of $7,040.

Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.

FAQ

Frequently asked questions.

This page is written for brow artists, but the Signature 15-Week Mentorship is Charmaine's core private program. When you apply, the entire strategy is built around your brow business - your services, pricing, market + goals.

Apply · Limited Places

Ready to build a brow brand people travel for?

The Signature 15-Week Mentorship Program is designed for ambitious brow artists ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one brow business at a time.

Apply for Brow Mentorship

Every application is reviewed personally. You'll hear from us to arrange an enquiry call.