Priced for the US market.
Restructure services around what US clients actually pay premium for - by city, modality + positioning.
Beauty Business Coaching · United States · By Application
A leading business coach + mentor for US hair, lash, brow, PMU + beauty artists.
Private 1:1 mentorship for US solo beauty business owners - from salon suite renters in Texas + Florida to home-based artists across California, New York + the Midwest. Guided by Charmaine Schembri, founder of Booked Out Bootcamp + international keynote speaker at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York.
Serving the United States15 Weeks · 1:1By Application
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
Build the standout beauty business in your US city, suite or studio.
The US beauty market is enormous, competitive + increasingly discount-led on social. In fifteen weeks we rebuild pricing, retention + local marketing so the business becomes the recognised authority in its city - not another suite competing on price.
Locally famous in your metro.
A Google, email + local-area strategy that owns your suburb or metro + builds authority across the state.
Retention built for US calendars.
Rebooking + calendar flows engineered around US holiday + wedding-season revenue rhythms.
Who This Is For
US beauty business owners ready to lead their city.
Every mentorship is tailored to the state, metro + modality of the business - from a Miami PMU studio to a suite renter in Dallas or a home-based artist in Los Angeles.
Salon Suite Renters
Suite renters across the US ready to lift revenue per hour + become the recognised name in their building + metro.
Home Studio Owners
US home-based artists ready to build a premium, profitable brand without moving into a commercial space.
Mobile Beauty Pros
US mobile lash, hair + PMU artists building a premium mobile brand - not a lower-priced version of a salon.
PMU + Cosmetic Tattoo
US PMU + cosmetic tattoo artists building high-ticket consultation-led bookings at premium price points.
Lash + Brow Specialists
US lash + brow artists moving from inconsistent weeks to a booked column at premium prices.
Skin + Facialists
US facialists + dermal therapists building retention-led revenue over one-off treatments.
Why 15 Weeks
US beauty businesses aren't rebuilt in a single strategy call.
Fifteen weeks is long enough to diagnose US-specific gaps - undifferentiated positioning in a saturated market, pricing that hasn't kept pace with rent, dependence on Instagram + local Google visibility - + short enough to move with urgency.
Charmaine has taught US beauty business owners on stage at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, has been published in American Salon + American Spa, judged the Lashie Awards for LashCon + appeared on Lash Boss Radio with Shelby. She works privately with solo operators across every major US market.
When the program ends, the business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + local authority together.
The Journey
Fifteen weeks. One business. Seven intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.
- Weeks 1–2Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
- Weeks 3–4Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 5–8Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
- Weeks 9–10Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
- Weeks 11–12Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
An international beauty business strategist, not a generic online coach.
No templated coaching program. No recycled Instagram scripts. Every strategy is built for the US market - pricing, positioning, retention + local marketing - by a strategist who has spoken on stage at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, been published in American Salon + American Spa + judged the Lashie Awards for LashCon.
To meet the strategist behind the program, visit Learn About Charmaine.
International stage experience
Keynote + educator at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, published in American Salon + American Spa, + judge for the Lashie Awards at LashCon - not just an Instagram coach.
Strategy + implementation
Every session ends with what to do this week, in your city, with your calendar - not another 90-day reading list.
One strategist, one practice
Strategy, brand + marketing handled by the same person - no junior account managers.
Built for US solo economics
Strategy designed around US suite rent, insurance + tax realities - not translated from a different market.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow StudioSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented solo technician with inconsistent bookings, ad-hoc admin, no structured systems + uncertainty around pricing in her local market.
- Strategy
- Built a professional booking system, optimised Google Business for local search, installed a review-generation process, restructured pricing with confidence + rolled out a repeatable local-area marketing strategy.
- Outcome
- Monthly revenue lifted 1.8x, services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door + a strongest 4-week run of $7,040.
Cosmetic TattooSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A talented solo studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months in a competitive cosmetic tattoo market.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months + a sold-out $12K bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
FAQ
Frequently asked questions.
Charmaine Schembri is an internationally recognised beauty business educator + mentor working with US solo hair, lash, brow, PMU + beauty artists. She has taught on stage at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, been published in American Salon + American Spa, judged the Lashie Awards for LashCon + appeared on Lash Boss Radio with Shelby. She is the founder of Booked Out Bootcamp.
Apply · Limited US Places
Ready to build the standout beauty business in your US metro?
The Signature 15-Week Mentorship is designed for ambitious US beauty operators ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one business at a time.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.