Priced for the NZ market.
Restructure services around what New Zealand clients actually pay premium for - not translated from an AU or US playbook.
Beauty Business Coaching · New Zealand · By Application
A leading business coach + mentor for New Zealand hair, lash, brow, PMU + beauty artists.
Private 1:1 mentorship built for NZ solo beauty business owners - from Auckland + Wellington studios to Christchurch, Tauranga + regional South Island salons. Guided by Charmaine Schembri, founder of Booked Out Bootcamp.
Serving New Zealand15 Weeks · 1:1By Application
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
Become the recognised name for beauty in your New Zealand market.
New Zealand's beauty market is small, tight-knit + heavily reputation-driven. In fifteen weeks we rebuild pricing, retention + local marketing so the business becomes the standout studio in its region - not another salon competing on price.
Reputation-led local marketing.
A Google, referral + email strategy that owns the region + builds word-of-mouth in NZ's referral-heavy market.
Retention built for NZ seasonality.
Rebooking + calendar flows engineered around NZ school-holiday + summer revenue rhythms.
Who This Is For
New Zealand beauty business owners ready to lead their region.
Every mentorship is tailored to the region, city + modality of the business - from an Auckland lash studio to a South Island home salon.
Auckland Studios
Solo Auckland studios ready to become the go-to name in a competitive metro market.
Wellington + Hamilton
Solo operators in Wellington, Hamilton + the central North Island building recognised premium brands.
Christchurch + South Island
Solo artists in Christchurch, Queenstown + regional South Island building booked-out reputation-led businesses.
Regional + Home Salons
Regional NZ beauty businesses ready to build a locally famous brand without moving to a city.
PMU + Cosmetic Tattoo
NZ PMU + cosmetic tattoo artists building high-ticket consultation-led bookings.
Lash + Brow Specialists
New Zealand lash + brow artists moving from inconsistent weeks to a booked column at premium prices.
Why 15 Weeks
New Zealand beauty businesses aren't rebuilt in a single strategy call.
Fifteen weeks is long enough to diagnose the NZ-specific gaps - pricing that hasn't moved in years, GST-aware pricing, local Google + referral strategy - + short enough to move with urgency.
Charmaine has worked with New Zealand beauty operators across the North + South Island. The strategy is always built around the market + reputation dynamics you actually operate in.
When the program ends, the business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + local authority together.
The Journey
Fifteen weeks. One business. Seven intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.
- Weeks 1–2Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
- Weeks 3–4Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 5–8Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
- Weeks 9–10Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
- Weeks 11–12Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
A beauty business strategist who understands the NZ market - not a generic online coach.
No US templates. No recycled Instagram scripts. Every strategy is built for the New Zealand beauty market - pricing, positioning, retention + local marketing - by a strategist with two decades of service-business experience across AU, NZ + the US.
To meet the strategist behind the program, visit Learn About Charmaine.
NZ + AU market experience
Two decades of strategy + marketing across NZ + Australian service-based businesses - not translated from the US.
Strategy + implementation
Every session ends with what to do this week, in your city, with your calendar.
One strategist, one practice
Strategy, brand + marketing handled by the same person - no junior account managers.
Industry recognition
Speaker + educator at Beauty Expo Australia, Hair Festival, Premiere Orlando + International Lash Masters.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow StudioSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented solo technician with inconsistent bookings, ad-hoc admin, no structured systems + uncertainty around pricing in her local market.
- Strategy
- Built a professional booking system, optimised Google Business for local search, installed a review-generation process, restructured pricing with confidence + rolled out a repeatable local-area marketing strategy.
- Outcome
- Monthly revenue lifted 1.8x, services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door + a strongest 4-week run of $7,040.
Cosmetic TattooSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A talented solo studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months in a competitive cosmetic tattoo market.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months + a sold-out $12K bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
FAQ
Frequently asked questions.
Charmaine Schembri is a highly regarded beauty business educator + mentor working with NZ solo hair, lash, brow, PMU + beauty artists across Auckland, Wellington, Christchurch, Hamilton, Tauranga + regional New Zealand. She is the founder of Booked Out Bootcamp.
Apply · Limited NZ Places
Ready to build the standout beauty business in your NZ region?
The Signature 15-Week Mentorship is designed for ambitious New Zealand beauty operators ready to stop guessing + start building strategically. Places are intentionally limited.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.