Priced for the Australian market.
Restructure services around what the local market actually pays premium for - not a US or UK playbook.
Beauty Business Coaching · Australia · By Application
A leading business coach + mentor for Australian hair, lash, brow, PMU + beauty artists.
Private 1:1 mentorship built for Australian solo beauty business owners - from Melbourne + Sydney studios to regional home salons. Two decades of strategy, marketing + brand-building experience with Charmaine Schembri, founder of Booked Out Bootcamp.
Based in Australia15 Weeks · 1:1By Application
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
Build a beauty business that's the standout name in your Australian market.
Australia's beauty industry is crowded, seasonal + increasingly discount-led. In fifteen weeks we rebuild pricing, retention + local marketing so the business becomes the recognised authority in its suburb, city or state - not another salon competing on price.
Locally famous, nationally credible.
A Google, email + local-area strategy that owns the suburb + builds authority across Australia.
Retention built for AU seasonality.
Rebooking + calendar flows engineered around the AU school-holiday + EOFY revenue rhythm.
Who This Is For
Australian beauty business owners ready to lead their category.
Every mentorship is tailored to the state, city + modality of the business - from a Melbourne lash studio to a regional NSW salon suite.
Melbourne + Sydney Studios
Solo studios in Melbourne + Sydney ready to lift revenue per hour + become the recognised name in their suburb.
Brisbane + Gold Coast Artists
Solo hair, lash + PMU artists in QLD building premium local brands in a fast-growing beauty market.
Perth + Adelaide Operators
Solo operators in WA + SA building profitable one-woman businesses in tighter markets.
Regional + Home Salons
Regional Australian beauty businesses ready to build a locally famous brand without moving to a city.
PMU + Cosmetic Tattoo
Australian PMU + cosmetic tattoo artists building high-ticket consultation-led bookings.
Lash + Brow Specialists
AU lash + brow artists moving from inconsistent weeks to a booked column at premium prices.
Why 15 Weeks
Australian beauty businesses aren't rebuilt in a single strategy call.
Fifteen weeks is long enough to diagnose the Australian-specific gaps - pricing that hasn't moved in years, EOFY tax planning, GST-aware pricing, local Google visibility - + short enough to move with urgency.
Charmaine has worked with Australian beauty business owners across every state, from CBD studios to regional home salons. The strategy is always built around the market you actually operate in.
When the program ends, the business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + local authority together.
The Journey
Fifteen weeks. One business. Seven intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to long-term growth.
- Weeks 1–2Phase 01
Deep Business Review
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals.
- Weeks 3–4Phase 02
Personalised Strategy
A bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 5–8Phase 03
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability.
- Weeks 9–10Phase 04
Review
Test what's working, isolate what isn't, + read the numbers together - not in isolation.
- Weeks 11–12Phase 05
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 06
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 07
Long-Term Growth
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
An Australian beauty business strategist, not a generic online coach.
No US templates. No recycled Instagram scripts. Every strategy is built for the Australian market - pricing, positioning, retention + local marketing - by a strategist who has spoken on stage at Beauty Expo Australia, Hair Festival + International Lash + Brow Masters.
To meet the strategist behind the program, visit Learn About Charmaine.
Australian market experience
Two decades of strategy + marketing across Australian service-based businesses - not translated from the US.
Strategy + implementation
Every session ends with what to do this week, in your city, with your calendar - not a 90-day reading list.
One strategist, one practice
Strategy, brand + marketing handled by the same person - no junior account managers.
AU industry recognition
Speaker + educator at Beauty Expo Australia, Hair Festival + AHIA judging panels.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow Studio · AustraliaSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented Australian solo technician with inconsistent bookings, ad-hoc admin, no structured systems + uncertainty around pricing in her local market.
- Strategy
- Built a professional booking system, optimised Google Business for local search, installed a review-generation process, restructured pricing with confidence + rolled out a repeatable local-area marketing strategy.
- Outcome
- Monthly revenue lifted from $3,230 to $5,970 (1.8x), services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door + a strongest 4-week run of $7,040.
Cosmetic Tattoo · MelbourneSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A talented Melbourne solo studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months in a competitive AU cosmetic tattoo market.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database, built a repeatable rhythm of email + outreach + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months, 61 new clients + a sold-out $12K Mother's Day bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
FAQ
Frequently asked questions.
Charmaine Schembri is one of Australia's most recognised beauty business coaches, working with solo hair and beauty business operators in Melbourne, Sydney, Brisbane, Perth, Adelaide + regional Australia. She has spoken at Beauty Expo Australia, Hair Festival + International Lash + Brow Masters.
Apply · Limited Australian Places
Ready to build the standout beauty business in your Australian market?
The Signature 15-Week Mentorship is designed for ambitious Australian beauty operators ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one business at a time.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.